一、会议名称
首届世界中医药健康旅游论坛·中医药品牌国际发展论坛
二、会议时间
2025年10月31日9：00-12：00（悉尼时间）
三、会议地点
澳大利亚悉尼国际会议中心
四、会议主题
中医赋能旅游 品牌畅行世界
五、分会场主要议题
1.推动中医药健康旅游及其品牌国际化发展；
2.弘扬中医药康养文化、促进中医药国际传播与品牌建设；
3.推动中医药产业高质量发展及“中医药+”跨界融合发展；
4.品牌赋能助力中医药惠及全球人类健康。
六、组织机构
主办单位：世界中联国际健康旅游专业委员会
世界中联中医药国际化品牌研究专业委员会
七、核心亮点
品牌赋能，助力具有中国特色的健康旅游——中医药健康旅游的国际化发展，促进在国内外旅游目的地的“人体健康4S店”的品牌建设；中医药健康旅游品牌赋能海外中医发展，丰富国际健康旅游的内涵；加强中医药品牌研究与建设，促进全球中医药领域的交流与合作，实现“中医赋能旅游 品牌畅行世界”的目标，为人类健康共同体建设贡献“中国方案和中医智慧”。
八、主要内容
（一）开幕式（9：00-9：20）主持人：王海东会长
主办单位领导、世界中联领导、悉尼当地领导讲话。
（二）专题报告（9：30-11：30）主持人：王海东会长
预计11位专家做报告，每人10分钟。
1.《中医药健康旅游如何赋能海外中医发展》
——朱桂祯（世界中联国际健康旅游专委会会长、中华中医药学会科普分会副主任委员）
2. 《“刊”通中外：学术期刊品牌塑造与中医药跨文化传播》
——李海英（世界中联品牌专委会副会长、《中医药文化》期刊编辑部主任、执行主编）
3.《圣爱抚仙湖健康基地打造中国特色的健康旅游新范式》
——刘 琼（世界中联国际健康旅游专委会副会长、云南圣爱集团董事长）
4.《澳药集团的品牌发展之路》
——Tina Liu (世界中联品牌专委会副会长、澳药集团首席科学家)
5.《百年单氏中医特色项目在国际健康旅游中的优势》
——单晓春（吉林省民营中医医疗机构协会会长、长春单氏肝胆病医院院长）
6. 《世界传统医学知识共享》
——宋欣阳（世界中联品牌专委会副会长、上海中医药大学研究员）
7.《中医药健康旅游生态体系建设的探索与实践》
——阳 海（世界中联国际健康旅游专委会副会长、上海滋慧书院院长）
8. 《全球化中医：一个基于领导力的综合医学教育框架》
——Tina Wu（世界中联品牌专委会常务理事、加拿大西三一大学副教授）
9.《脊柱调理在康养旅游中的应用》
——李芝芹（世界中联国际健康旅游专委会常务理事、黑龙江中医药科学院主任医师、二级教授）
10. “贪吃密码桑叶阿胶肽”品牌产品在数字化体重管理中的创新应用
——杨 柳（世界中联品牌专委会常务理事、内蒙古体重管理学会会长）
11.《中医术语的翻译与国际化传播——以<黄帝内经>两英译本为例》
——李 琴（世界中联品牌专委会秘书长、成都中医药大学博士后）
（三）对话交流（11：30-12：00）主持人：朱桂祯会长
邀请国内外5-6位嘉宾围绕主题进行对话交流。
九、报告专家照片
朱桂祯
刘 琼
李海英
Tina Liu
单晓春
宋欣阳
阳 海
李芝芹
Tina Wu
杨 柳
李 琴
十、联系方式（分会场组委会）
（一）国际健康旅游专委会联系人
朱桂祯 刘晓丹 陈伊阳 17643467706（手机号同微信）
E-mail：921698118@qq.com
（二）中医药国际化品牌研究专委会联系人
王海东 李海英 李 琴 13558803480 （手机号同微信）
Email: liqin_helen@cdutcm.edu.cn
I.Sub-Conference Name
The First World Forum on Traditional Chinese Medicine Health Tourism and International Development Forum on Traditional Chinese Medicine Brands (Sydney)
II.Conference Time
9:00-12:00, October 31, 2025
III.Conference Venue
Sydney International Convention Centre, Australia
IV.Conference Theme
TCM Empowers Tourism, Brands Connect the World
V. Main Topics of Sub-forums
1.Promoting international development of TCM health tourism and its brands;
2.Carrying forward Traditional Chinese Medicine Health - preserving Culture and enhancing international communication and brand building of TCM;
3.Advancing High - quality Development of Traditional Chinese Medicine Industry and promoting cross-sector integration under the "TCM+" model;
4.Leveraging brand empowerment to support Traditional Chinese Medicine Benefiting Global Human Health.
VI. Organizing Institutions
Hosting Units: Special Committee on International Health Tourism of the World Federation of Chinese Medicine Societies
Special Committee on International Brand Research of Traditional Chinese Medicine of the World Federation of Chinese Medicine Societies
VII. Core Highlights
Brand empowerment will drive the international development of TCM health tourism—a unique Chinese approach to health tourism—and foster the establishment of "Human Health 4S Store" brands at domestic and international tourism destinations. TCM health tourism brands will strengthen overseas TCM development and enrich the landscape of international health tourism. By enhancing TCM brand research and development, we will promote global exchanges and cooperation in TCM, realizing our vision of "TCM Empowers Tourism, Brands Connect the World" and contributing "Chinese solutions and TCM wisdom" to Construction of a Community with a Shared Future for Human Health.
VIII. Main Content
(1)Opening Ceremony (9:00-9:20)
Host: Wang Haidong, President
Leaders from the organizing committee, the World Federation of Chinese Medicine Societies, and Sydney local government will deliver speeches.
(2)Thematic Reports (9:30-11:30)
Host: Wang Haidong, President
Eleven experts are scheduled to deliver presentations, each lasting 10 minutes.
1."How Traditional Chinese Medicine Health Tourism Empowers the Global Development of Traditional Chinese Medicine"
——Zhu Guizhen(President of the International Health Tourism Professional Committee of the World Federation of Chinese Medicine Societies, Deputy Director of the Popular Science Branch of the China Association of Chinese Medicine)
2. “Bridging China and the World: Academic Journal Branding and the Cross-Cultural Communication of Traditional Chinese Medicine”
——Li Haiying (Vice President, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, Chief Editor of Chinese Medicine and Culture)
3."Building a New Paradigm of Health Tourism with Chinese Characteristics: The Sheng'ai Fuxian Lake Health Base Model"
——Liu Qiong(Vice President of the International Health Tourism Professional Committee of the World Federation of Chinese Medicine Societies, Chairman of Yunnan Sheng'ai Group)
4.“The brand development journey of FPA Group”
——Tina Liu(Vice President, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, Chief scientist/Director of Naturalab Pty)
5."Advantages of the Centennial Shan's Traditional Chinese Medicine Featured Program in International Health Tourism"
——Shan Xiaochun(President of Jilin Provincial Association of Private Traditional Chinese Medicine Medical Institutions, Director of Changchun Shan's Hepatobiliary Disease Hospital)
6. “Global sharing of traditional medical knowledge”
——Song Xinyang (Vice President, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, researcher of Shanghai University of Traditional Chinese Medicine)
7."Exploration and Practice in Building the Traditional Chinese Medicine Health Tourism Ecosystem"
——Yang Hai(Vice President of the International Health Tourism Professional Committee of the World Federation of Chinese Medicine Societies, President of Shanghai Zihui Academy)
8. “Globalizing TCM: A Leadership-Based Framework for Integrated Medical Education”
——Tina Wu (Standing Council Member, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, Associate Professor of Trinity Western University, Canada)
9."Application of Spinal Conditioning in Health Preservation Tourism"
——Li Zhiqin(Standing Director of the International Health Tourism Professional Committee of the World Federation of Chinese Medicine Societies, Chief Physician and Second-level Professor at Heilongjiang Academy of Chinese Medicine Sciences)
10. “The innovative application of Sangye Ejiao peptide, a greedy password, in digital weight management”
——Yang Liu (Standing Council Member, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, President of Inner Mongolia Weight Management Association)
11. “Translation and International Communication of Traditional Chinese Medicine Terms: A Case Study of Two English Translations of theHuangdi Neijing”
——Li Qin (Chief Secretary, Specialty Committee of Internationalization and Brand Research of TCM of WFCMS, post-doctoral fellow of Chengdu University of Traditional Chinese Medicine)
(3)Panel Discussion(11:30-12:00)
Host: Zhu Guizhen, President
5-6 domestic and international guests will be invited to engage in discussions around the theme.
IX. Photos of Reporting Experts
See above.
X. Contact Information(Sub-forum Organizing Committee)
(1) Contacts of the International Health Tourism Special Committee
Zhu Guizhen; Liu Xiaodan; Chen Yiyang
Phone No.: +86 17643467706(same as WeChat number)
E-mail: 921698118@qq.com
(2) Contacts of the Traditional Chinese Medicine International Brand Research Special Committee
Wang Haidong; Li Haiying; Li Qin
Phone No.: +86 13558803480(same as WeChat number)
E-mail: liqin_helen@cdutcm.edu.cn